"It's a low cost, low complexity way to simulate meal kits, but I think (Whole Foods has) to try and do more than that. "If I'm making a meal for one or two people, am I worried I'll waste some of the food if I don't get around to using it?" Vu asked. The convenience of buying all the ingredients in one spot may entice customers. They need organize the setup, but they don't need to pay to assemble kits. The concept may not be ideal for shoppers, but it is attractive for grocers, Vu said. The ingredients are not portioned, so customers must buy an entire bottle of olive oil or a whole bag of rice. "We're always testing new and innovative meal solutions for customers, and we're always looking to local flavors and local customer interests," a Whole Foods spokesperson said. Underneath, they stock all the ingredients, both fresh and packaged, needed to make it.
The stores simply display a recipe and a picture of the finished product. Whole Foods' new display does not require any packaging. "Convenience and packaging and other things are up there, but it's price, and that's the last thing you want to hear in an industry that's struggling to make money." "The number one reason consumers leave the meal kit industry is price," Wilson said. That's quite a bit more than the $4 cost of an average meal made from ingredients purchased at a grocery store. The average meal made from a kit costs $10 per person, according to the NPD Group. Online companies do, and that has stunted their ability to make money. Grocery stores can sell cheaper options than most meal kit companies can because they don't have to pay for packaging and delivering products, said Rob Wilson, managing director and partner at L.E.K Consulting. If grocery stores can master offering both in its meal kits, they could further pressure Blue Apron and the budding industry. There's no doubt, shoppers are looking for convenience and low prices. "It could be with in-store solutions and their own meal kits or partnering to sell meal kits." "Grocery stores see this as a threat, and they're going to find ways to fight back," Vu said. But new companies are popping up, hoping to capture a piece of what could be a quickly growing business. Meal kit sales account for only $1.5 billion of the $800 billion grocery business, according to Mikey Vu, a partner at Bain & Company.
But competition for meal kit companies is fierce, even without putting grocery stores in the mix. Personal Loans for 670 Credit Score or Lowerīoth offerings are only available in stores, so they do not directly compete with Blue Apron's online business, which ships to a customer's home. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
0 kommentar(er)
